Lead with the door you walked through — not the full menu.
Payload for content. Medusa for commerce. Custom JavaScript when the platform isn't the answer. AI when the product actually calls for it. Same engineers, end to end.
The four doors
/ 04Each door is a real scope, a real timeline, and a senior engineer who has shipped it before. Open one to read the receipts.
A CMS your editors actually like and your engineers don't fight.
Payload gives content teams a real interface — typed fields, live previews, role-based permissions — and gives engineers a TypeScript-first backend they can ship features against. We design the schema, build the blocks, migrate the content.
3–8 weeks · single team
Headless commerce with the operating model of an in-house team.
Medusa gives you a composable, owned storefront — you keep control of payments, fulfillment, promotions, and the data. We architect the storefront, integrate the stack (Klaviyo, Algolia, your ERP), ship to production.
4–12 weeks · replatform
When neither Payload nor Medusa is the right answer.
Sometimes the right system isn't a platform at all. We build custom JavaScript applications — internal tools, marketplaces, niche commerce, B2B portals — when off-the-shelf doesn't fit. Stack: TypeScript, Next.js, Postgres, your auth, your infra.
Scoped per project
Claude, OpenAI, Gemini — in the product, not the press release.
AI-native search, support agents, content pipelines, internal copilots, RAG over your data, automation flows. We architect the integration, build the prompt and tool layer in TypeScript, ship to production with evals.
Scoped per project · evals included
How an engagement runs
/ 04 stepsThe same engineer reads your brief, writes the scope, and ships the final code commit. The contract is the codebase — not a deck.
Day 0–1 · Brief read
We reply in writing within one business day. Usually with a question or two — sometimes with a polite no. Never with a CRM autoresponder.
Week 1 · Scope in writing
Architecture, integrations, what's in scope, what we'd push to phase two, what we won't do at all. Fixed-fee where the brief allows, T&M where it doesn't.
Build window · Working URL
Every line is human-reviewed before merge. You watch the product come together on a staging URL — not in a slide. AI accelerates writing, never replaces review.
Handover · You own it
No platform tax stacked on top. We keep retainer support optional, never mandatory. The repository is yours from day one and stays yours.
What we ship against
No mystery stack, no proprietary lock-in. The same building blocks, picked for the door you opened.
// Pick a vendor for the right reasons. Switch when something better lands.
Discovery
We pitch the problem, not the platform.
Reply within one business day · No discovery deck tax